The Art & Science Behind Pricing & Packaging with Dan Balcauski
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Who is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it\\u2019s the CEO or an opinion-filled decision amongst the entire C-suite. But who\\xa0should own it?
Dan Balcauski, the founder of Product Tranquility, answers the question in this episode, breaking down the art and science of SaaS product pricing and packaging (two very different elements) and advocating for marketers to focus more on the \\u201cwho\\u201d and \\u201chow\\u201d they charge instead of the price itself (the \\u201cwhat\\u201d).
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