Taking Marketing Risks in a Strained Economy with Emily Montgomery
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If you\\u2019re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and \\u201cdoing more with less\\u201d do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor, believes there are still opportunities to take calculated risks\\u2026and it starts with a mindset shift.
Listen in as we explore how to \\u201cexperiment and learn\\u201d to create a culture of risk among your marketing org and the channels most ripe for experimentation.
- Connect with Guest: https://www.linkedin.com/in/emily-montgomery-8995361/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/