How Zendesk Spun Up Its Morning Show, with Prelini Udayan-Chiechi, Zendesk
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In this episode of SaaS Half Full, host Lindsey Groepper chats with Prelini Udayan-Chiechi, VP Marketing EMEA at Zendesk. With all in-person events cancelled, Zendesk realized their traditional digital avenues for sharing content were no longer cutting it \\u2014 they were getting lost in the noise with everyone else. Prelini and her marketing team pivoted in a big way, delivering the Zendesk Morning Show, an in-house news-style show hosted from Prelini\\u2019s guest bedroom.
Even more impressive? The Zendesk marketing team spun up the idea, produced and released the first episode in just three weeks\\u2019 time.\\xa0
Listen as Prelini shares how the Zendesk Morning Show came to be and what she learned as she and her team went from marketers to producers overnight.
- Connect with Prelini: https://www.linkedin.com/in/prelini/\\xa0
- Learn more about Zendesk: https://www.zendesk.co.uk/\\xa0
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/\\xa0
- Learn more about BLASTmedia: https://www.blastmedia.com/\\xa0