How Virtual Events Can Be Closing Events with Nikki Boehm, Namely
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In this episode of SaaS Half Full, Lindsey Groepper speaks to Nikki Boehm, VP of Marketing at Namely, about how virtual events can be used at every stage of the funnel, including bottom-of-the-funnel \\u201cclosing\\u201d events.\\xa0
Even the term \\u201cZoom fatigue\\u201d is fatigued. Have SaS marketers pivoted their virtual event strategies to still drive value? Nikki believes an organized, funnel-based approach to virtual events is the key to creating bottom-line impact. Listen to hear the common mistakes made in planning virtual events and how she builds events based on stages of the funnel, adjusting expectations and ROI for each type of event.\\xa0
- Connect with Nikki Boehm: https://www.linkedin.com/in/nicoleboehm1/
- Learn more about Namely: https://www.namely.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/\\xa0
- Learn more about BLASTmedia: https://www.blastmedia.com/
- Get your cocktail kit at www.shakerandspoon.com/halffull\\xa0