How to Create a Community of B2B Micro-Influencers with Jon Ferrara, CEO at Nimble
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In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers.
When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon\\u2019s insights.
- Connect with Jon Ferrara: https://www.linkedin.com/in/jonvferrara/\\xa0
- Learn more about Nimble: https://www.linkedin.com/company/nimblecrm/\\xa0
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/\\xa0
- Learn more about BLASTmedia: https://www.blastmedia.com/