Fix Your Face: Brand Perception is a Team Effort with Tara Pawlak, GetAccept
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The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to\\xa0Tara Pawlak, Head of Marketing at\\xa0GetAccept,\\xa0it\'s a responsibility extending beyond marketing into the\\xa0sales org.
In this episode, Lindsey Groepper speaks with Tara about the sales teams\'\\xa0role in carrying out brand\\xa0and how lack\\xa0of alignment presents a danger to hidden stakeholders. Listen in as she shares insights to obtain this alignment and advice on how to measure initiatives not directly tied to ROI.
- Connect with Tara: https://www.linkedin.com/in/tara-pawlak/
- Learn more about GetAccept: https://www.getaccept.com/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/