The face prospects and partners make when someone mentions your company name says a lot about your brand. But, who is responsible for creating brand perception? According to\xa0Tara Pawlak, Head of Marketing at\xa0GetAccept,\xa0it's a responsibility extending beyond marketing into the\xa0sales org.
In this episode, Lindsey Groepper speaks with Tara about the sales teams'\xa0role in carrying out brand\xa0and how lack\xa0of alignment presents a danger to hidden stakeholders. Listen in as she shares insights to obtain this alignment and advice on how to measure initiatives not directly tied to ROI.