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In this episode of SaaS Half Full, we\\u2019re talking to Kimberly Storin, Vice President of Worldwide Marketing at IBM Cognitive Systems.

Due to the complicated nature of AI, Kimberly has a lot to think about when it comes to marketing results of IBM\\u2019s work. How does this apply to how other B2B SaaS marketers might think about marketing success stories and metrics? And, as marketers, do you wait for tangible results or jump at the opportunity to market a cool product before there are results to show?\\xa0

Listen in as Kimberly shares the metrics she\\u2019s measured by and her take on B2B vs. B2C marketing.

• Connect with Kimberly: https://www.linkedin.com/in/kimberlystorin/\\xa0
• Learn more about IBM Cognitive Systems: https://www.ibm.com/\\xa0
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/\\xa0
• Learn more about BLASTmedia: https://www.blastmedia.com/\\xa0