CMOs Speak: CEOs Are Undervaluing Brand

Published: July 26, 2023, 9 a.m.

b'

What do CMOs wish more CEOs understood about marketing?

It\\u2019s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we\\u2019re bringing you a compilation of our guests\\u2019 answers and biggest wish: that more CEOs understood not everything in marketing can be measured.

'