Back to Basics: Escaping Todays Marketing Inferno with Bhaskar Roy
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Looking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? \\u201cDo more with less\\u201d has become the most-hated phrase among SaaS marketers.
Bhaskar Roy, Head of Marketing at Workato, urges marketers to get back to the basics to climb out of the abyss. From obsessing again over org-wide customer success efforts to creating \\u201cframe breaking\\u201d content that goes against the grain, Bhaskar shares what he believes can have a max impact for marketers in today\'s challenging economy.
- Connect with Guest: https://www.linkedin.com/in/bhaskarroy/
- Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
- Learn more about BLASTmedia: https://www.blastmedia.com/