Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:

Published: June 18, 2020, 3 p.m.

b"Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.\\n\\nAndy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience\\n\\nOver the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.\\n\\nDuring this interview we cover:\\n\\n\\n Current COVID-19 Strategy\\n\\n Pre and Post Investment SaaS company Grow Advice\\n\\n Lead Generation VS Product Focused\\n\\n The importance of U/X (Tips and strategies)\\n\\n Effective Marketing Budgets\\n\\n Trial to Paid VS Enterprise Focused\\n\\n Sales Cycles and how to shorten them\\n\\n\\n\\n\\nLinks and mentions:\\n\\nExB Website\\n\\n\\n\\nGet in touch with Andy:\\n\\nAndy\\u2019s LinkedIn Profile\\n\\nAndy\\u2019s\\u2019s Twitter Profile\\n\\nMore About Andy\\n\\n\\n\\nMore about Akeel:\\n\\n\\U0001f426 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)\\n\\n\\U0001f4bc LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)\\n\\n\\U0001f508 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)\\n\\n\\n--- \\n\\nSend in a voice message: https://anchor.fm/saas-district/message"