Pricing your SaaS Products for Optimum LTV and Growth with Ajit Ghuman | #107 SaaS Webcast [ Pricing ]
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Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.
Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.
During this interview we cover:
- 00:00 Contentfy, Your On-Demand Content Team (Sponsor)
- 01:58 - Ajit\\u2019s Background, Past Positions & Ventures
- 03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space?
- 05:12 - What Software Companies get Wrong About Pricing
- 08:44 - How to Think Logically & Systematically About SaaS Pricing
- 13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?
- 16:59 - Segment-Centric vs Offer-Centric Thinking
- 19:47 - Different offer for Segments & Allocating on a MRR Model
- 22:54 - Most Common Mistakes SaaS Startups Make on Positioning & Messaging
- 26:02 - Borrowing Lessons from Politics to Software
- 30:18 - Advice Ajit Would Give His 25 Years Old Self
- 31:35 - Biggest Challenges Ajit is Facing Right now
- 33:19 - Instrumental Resources for Ajit\\u2019s Success
- 36:25 - What does Success Mean to Ajit Today
- 37:21 - Get in Touch With Ajit
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