Published: Jan. 5, 2024, 10 a.m.
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Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses.
With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.
In this episode we cover:
- 00:00 - Intro
- 01:14 - Jarie\'s Engineer Journey to Marketing
- 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
- 07:44 - B2B Marketers\' Hesitation with Storytelling Strategies
- 10:58 - Crafting Compelling Stories in Marketing Framework
- 16:32 - Insights from B2C Tactics for B2B Marketers
- 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
- 24:40 - Jarie\'s Favorite Activity To Get Into a Flow State
- 25:07 - Jarie\'s Piece Of Advice For His 25-Year-Old Self
- 26:17 - Jarie\'s Biggest Challenges at Story Driven
- 27:15 - Instrumental Resources For Jarie\'s Success
- 28:13 - What Does Success Mean for Jarie Today
- 28:56 - Get In Touch With Jarie
Get In Touch With Jarie:
Jarie\'s LinkedIn
Story Driven Website
Mentions:
St\\xe9phane Nasser
Books:
Story Driven Decks by Jarie Bolander
The War of Art by Steven Pressfield
Loonshots by Safi Bahcall
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