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Luis is the Founder & CEO of Fantom Agency, an elite digital marketing agency for SaaS & B2B companies alongside the strongest community where they help SaaS companies over the $20K MRR mark, who are trying to scale up via a predictable and strategically thought out customer acquisition process. Luis has helped many SaaS companies increase lead and subscription volume, penetrate new markets, decrease CACs, decrease churn, and become recognized brands within their vertical through paid media. Aside from consulting and growing companies through Fantom Agency, he’s also mentored hundreds of people via multiple platforms including Growth Mentor as well as AdLeaks. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:02 - Intro  02:41 - Luis’s Background, Past Ventures & Launching Fantom Agency 10:13 - What’s Does Fantom CRO Process Look Like 16:17 - Paid Media Channels to leverage for Best Success on B2B SaaS 20:39 - Best Strategy Setting Up a Campaign or Optimizing your Current Funnel 22:14 - Establishing Baselines & Measuring Performance  28:50 - Is Paid Media campaigns a good strategy for Every SaaS? 30:51 - $500 vs $5000 vs $10,000 LTV How Does the Marketing Campaign Change? 32:50 - How to Establish that Baseline Value to Measure Against the Paid Media Performance 35:03 - Main Reasons SaaS Growth Efforts are Failing or Under Performing 38:38 - What Advice Would Luis Give To His 25 Year Old Self? 39:41 -  Best Resources Instrumental to Syed Success 41:30 - What Does Success Means To Luis Today? 42:30 - Future Plans for Fantom & How To Get In Touch With Him Mentions: https://fantomagency.io/ (Fantom Agency) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwibvuahn_DuAhWKwMAKHRaAAM8YABAAGgJpbQ&ae=2&ohost=www.google.com&cid=CAESQeD20m1c06_4UyGtm53zSK3bSzyp_PweKjiu-fHvsdbwdm90ciJUim7eSi_qzuMyuC2hBItm8X_7X_X9rH5NZ22f&sig=AOD64_2su0FybwB-tQ3sJZJbq1BdkKri_w&q&adurl&ved=2ahUKEwiIkd6hn_DuAhUHTKwKHbnVBkUQ0Qx6BAgQEAE&dct=1 (Penji) https://designpickle.com/ (Design Pickle) https://www.getads.co/ (GetAds) https://www.growthmentor.com/ (GrowthMentor) https://www.janover.ventures/ (Janover Ventures) People: https://www.linkedin.com/in/fotis-panagio/?originalSubdomain=gr (Foti Panagiotakopoulos) https://en.wikipedia.org/wiki/Naval_Ravikant (Naval Ravikant) Books: https://www.goodreads.com/book/show/11507609-a-happy-pocket-full-of-money (A Happy Pocket Full of Money) Get In Touch With Luis: https://www.linkedin.com/in/lacamach/ (Luis’s Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)