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2020 was so far the year of the Software as a Service (SaaS0 industry because of a complex combination of  factors including political changes that disrupted data processing  agreements in the UK, the ongoing global pandemic that impacted every industry, but validated the cloud-service, value proposition and a record-breaking year for SaaS IPOs that derived in a fertile ground to make this last year a good one for the SaaS industry.  With a new year on the “HoriZen”, in this episode, we’ll re-cap the top 10 challenges that SaaS Startups and companies have faced in 2020 &  tips from top industry SaaS experts on how to overcome them going into 2021. During This Episode We Cover: 01:10 - Go To Market Strategy   04:28 - Viable Business Model 06:50 - Hiring Top Talent 10:00 - Rising Capital   12:50 - Onboarding  Strategy 14:45 - CX & Support 18:41 -  Lead Generation 21:13 - Marketing 24:56 - Churn  37:47 - Exiting Mentions: https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000493253248 (TK Kader) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000474829894 (Mike Watts) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000479561616 (Gary Swart) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000501935929 (Sydney Wong) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000486499730 (Jeff Epstein) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000479237130 (Peldi Guilizzoni) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000505199609 (Matt Wolach) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000488001620 (Rand Fishkin) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000490441847 (Patrick Campbell) https://podcasts.apple.com/mx/podcast/saas-district/id1513760083?l=en&i=1000495763380 (Sujan Patel) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)