#78 Building a leading Ecommerce marketplace, new growth initiatives & tech innovation in Latin America with Nestor de Haro

Published: Jan. 20, 2021, 9 a.m.

Nestor is an engineer & entrepreneur and founder of Mi Refacción, a high-tech startup focused on connecting the user with more than 200 brands and companies with their inventory.  Prior to Mi Refacción he was involved in the aftermarket retailer industry for many years as a general manager, where he identified the clear problem in the market that was lacking in this industry. He has been awarded the E100 Mexico West Entrepreneurship (2012) and he has been involved in several international competitions including a Mass Challenge Bootcamp to expand his company into the U.S. and Canadian market. During this interview we cover: 00:00 A word From The Sponsor 01:02  Intro 02:18 Nestor’s Background, orm Engineer to Entrepreneur & Finding the opportunity for RIGS/Mi Refacción 10:33 Building RIGS from the Ground Up  & Raising Money  16:34 LATAM Challenge  in The Online Startup Space 21:56  Find the Right Product for the Right Market   26:10 Attracting the Perfect Customers for Your Business 28:16  Aiming to Increase LTV & ACV 33:36  How RIGS is Looking to Achieve Profitable Long-Term Growth  39:50 Challenges Nestor is Currently Facing in Order to Grow Mi Refacción 42:23  With a Fresh Start, What Does Nestor Would Venture into? 46:43  Advice Nestor Would give Himself at 25 & Starting His Journey   50:29 What Does Success Mean to Nestor Today? 53:35 Get In Touch With Nestor  54:18 Extra Questions for The SaaS District Crew  Mentions: https://www.mirefaccion.com.mx (Mi Refacción) People: https://www.linkedin.com/in/jorge-arturo-lopez-solis-29167634/ (Jorge Arturo Lopez Solis) Get In Touch With Nestor: https://www.linkedin.com/in/nestordeharo/ (Nestor’s Linkedin) nestor@rigs.com.mx Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)