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Max Kremer is an entrepreneur, technologist & previous Co-founder of Datastay Corp., an On demand web PLM Software for SMBs which got acquired by Autodesk,  Max is now the Co-Founder and CTO of Trialfire, a customer intelligence and web analytics platform that removes the barriers to being data-driven, a always-on data scientist. Max enjoys talking about startup success & failures, as well as methods to measure consumer engagement, what to track, why & how to get to those metrics quickly and easily. Max lives, eats and breathes technology, motorcycles, and lately, do-it-yourself renovation projects &  he likes to rock the winter beard. During this interview we cover: 00:00 - A word From The Sponsor 01:02 - Intro 02:06 - Max’s Background & Motivations for Launching TrialFire 05:32 - Building Datastay & Getting Acquired By Autodesk 10:08 - Exiting Autodesk & The Idea for TrialFire 15:26 - How TrialFire Sets Up The Analytics  17:08 - The Important Data to Focus On & Track to Generate Growth  19:49 - Collaborative Game Theory on Conversion Generation & Attribution  23:09 - Assure Quality of Optimal/Clean & Verified Data 25:27 - Trialfire Strategy for Data Analytics Scale 28:12 - Advice Max Wishhad known and would tell To His Younger Self 30:37 - TrailFire Challenges Today 32:18 - Top Instrumental Resources For Max Kreme’s Success  33:09 - What Does Success Mean To Max Today? 34:51 - Future Plans For Max & TrialFire Mentions: https://www.upchain.com/blog/what-is-plm/ (PLM) https://en.wikipedia.org/wiki/Shapley_value (The Shapley Value) https://aws.amazon.com/ (AWS) People: https://es.wikipedia.org/wiki/Lloyd_Shapley (Loyd Shapley) Books: https://en.wikipedia.org/wiki/The_Mythical_Man-Month (The Mythical Man-Month) https://en.wikipedia.org/wiki/Peopleware:_Productive_Projects_and_Teams (Peopleware) https://www.amazon.com/-/es/Martin-Robert-C-ebook/dp/B001GSTOAM (Clean Code) Get In Touch With Max: https://www.linkedin.com/in/max-kremer-3803889/?originalSubdomain=ca (Max’s Linkedin) Max@trialfire.com Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)