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Kieran Flanagan is an author, startup advisor mentor who runs his own podcast called the Growth TLDR - which you guys should also check out -  and is currently the VP of Marketing & Growth at Hubspot.  He is a thought leader on growth marketing and speaks at events across the globe. Kieran has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users and revenue - which we’ll be talking all about today.  During this interview we cover: 00:00 - A Word From The Sponsor 01:03 - Intro 02:02 - Kieran’s  Background, Past Ventures & Joining Hubspot 06:39 - Most Common Growth Challenges for SaaS Founders 10:17 - B2B Scale-Ups Hitting Growth Ceilings & The Canva Model 17:58 - Product Market Fit, The Main Reason Startups Fail 22:35 - Best Strategies to Drive Traffic for a Growing Company 27:11 - User Journey Optimization & Marketing Engine 33:03 - How Hubspot Turn Users Into Advocates & Lead The CRM Market 35:24 -  Effective Filtering System for Leads, While Balancing Quality/Volume of Sales Demos 39:24 - Optimizing Cash Flow VS Maximizing MRR/ARR Growth 41:52 - Where’s Kieran Spending His Marketing Budget? 43:16 - Where Kieran Is Investing Now? 45:34 - What Does Success Mean To Kieran Today? Mentions: https://www.canva.com/ (Canva) https://www.loom.com/ (Loom) https://www.hubspot.com/ (Hubspot) https://www.evernote.com/ (Evernote) https://zapier.com/ (Zapier) https://www.loom.com/ (Loom) https://www.pandadoc.com/ (PandaDoc) https://www.reforge.com/ (Reforge) https://fs.blog/ (Fs Blog) People: https://www.linkedin.com/in/kippbodnar/ (Kipp Bodnar) https://fs.blog/ (Shane Parrish) Get In Touch With Kieran: https://www.linkedin.com/in/kieranjflanagan/ (Kieran’s Linkedin) https://www.kieranflanagan.io/ (kieranflanagan.io) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw?sub_confirmation=1 (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)