BROADCASTS.com

Joel is a conversion copywriter for B2B and SaaS at business casual copywriting and the founder of CaseStudyBuddy, a done-for-you case studies service we’re they help agencies, SaaS companies and B2B businesses like Moz, Unbounce, GatherUp, and  Hotjar capture and share persuasive customer success stories. Apart from being a conversion-focused copywriter and strategist, Joel is a  BComm holder who runs his company like a business – and a digital marketer with 5+ years of experience agency-side. Joel loves deadlines, strategy documents, clear communication  and helping you figure out what content you actually need to reach, nurture and convert your audience.  During this interview we cover: 00:00 - Intro 01:06 -   Launching Case Study buddy, the Problem to Solve & Opportunity 04:27 - Creating More Case Studies VS Creating Top Of The Funnel Content 07:36 - Ways of Leveraging Customer Success Stories You May Weren’t Aware  10:39 - Best Formats For Effective & Engaging Case Studies 13:30 - Generate Authority In the Early Stages of your SaaS Company 16:37 - Best Structure the Case Study from the Planning Phase 19:54 - How To Measure ROI When Using Marketing Efforts on Case Studies 24:14 - How To Repurpose Your Customer Success Stories 26:21 - Maximize Your Case Study Conversions & Effectiveness 29:02 - Resources & Mentors From Joel 31:39 - Get In Touch With Joel Mentions: https://casestudybuddy.com/ (CaseStudyBuddy) https://en.wikipedia.org/wiki/GPT-3 (GPT-3) https://businesscasualcopywriting.com/ (Business Casual) https://copyhackers.com/ (Copyhackers) People: https://copyhackers.com/author/admin/ (Joanna Wiebe) https://twitter.com/lovevalgeisler?lang=es (Vel Geisler) https://www.aprildunford.com/obviously-awesome (April Dunford) Books: https://www.aprildunford.com/obviously-awesome (Obviously awesome) Get in touch with Joel: https://www.linkedin.com/in/joelklettke/?originalSubdomain=ca (Joel’s Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)