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This episode is sponsored byhttp://www.punchlinecopy.com/ ( Punchline Conversion) Copy, a copywriting service that helps companies create jaw-droppingly effective copy, optimized for conversion. You can get the companion workbook for Melanie's book, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" for less than $10, by using the code "SAASDISTRICT" in all caps when you order. The workbook includes 70+ pages of specific prompts and activities to coach you through generating hundreds of content ideas for your SaaS business. You can find the workbook at http://storyfuel.co/store (storyfuel.co/store), or directly on this http://contentfuelframework.com/workbook (Link)  Melanie is the founder and Chief Content Officer of StoryFuel. She’s also the author of the best selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.  She serves on the board of the Native Advertising Institute, and has judged countless industry awards, including the Content Marketing Institute Awards, Digiday Content Marketing Awards, the Native Ad Awards among many others.  As a speaker, she's taught marketers around the globe to brainstorm better, think like journalists and tell better brand stories. She is a member of the National Speakers Association, and has graced the stages of industry-leading events like Content Marketing World, Social Media Marketing World, Inbound, South by Southwest, and much more..  During this interview we cover: 00:00 - With Punchline Conversion Copy Create Jaw-Droppingly Effective Copy, Optimized for Conversion. (A word from the Sponsor) 01:08 - Intro  02:30 - Start with the Focus and Then Determine the Format 04:40 - Improve Your Content Idea Generation Through Focus & Format 07:10 - How to Leverage Your true Creativity Potential & Become Better At It 09:22 - Create Content That Connects To Your Audience 12:06 - Effectively Aim, Measure and Track Your Content Creation Efforts 16:38 - Get The Most Out Of Your Resources & Time When Creating Content 21:42 - How Valuable Is Creating Content Based on Your Opinion? 27:25 - Melanie’s ROI Evaluation For Content Marketing Efforts 29:41 - How to Choose the Right Platform Where Your Audience Gatters  31:42 - Why not Promote Across All the Potential Channels? 35:24 - Content Idea Generation For Each Stage Of The SaaS Industry Funnel 35:53 - Awareness Stage Content Idea Generation 37:24 - Lead Generation Stage Content Idea Generation 38:24 - Sign Up Stage Content Idea Generation 39:44 - Conversion Stage Content Idea Generation 40:38 - Melanie’s Favourite Resources or Mentors 43:05 - Get Melanie's Companion Book For A Discount 43:38 - Outro Mentions: https://moz.com/learn/seo/what-is-keyword-research (Keyword Research) https://answerthepublic.com/ (Answer the Public) https://corporatefinanceinstitute.com/resources/knowledge/other/smart-goal/ (SMART Goals) https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwi277SMgoHsAhUQ4MgKHd1JC44YABAAGgJxdQ&ohost=www.google.com&cid=CAESQeD2A5ow-FYLrDkwipO-KR7V_BBHyfaU3bPoJjvre2gZ7sq0XYPBbyomF3jIsifGj5HbUFSGORSYSiXRScFWgoH8&sig=AOD64_0LKJEKyouaCoXRDAm_uu1uwVCQYg&q&adurl&ved=2ahUKEwiKk6qMgoHsAhVJL6wKHTXVCaYQ0Qx6BAgbEAE (Zapier) Terms: Curated Content People: https://sparktoro.com/blog/ (Rand Fishkin) https://www.garyvaynerchuk.com/ (Gary Vee.) https://www.tonyrobbins.com/ (Tony Robbins) http://www.oprah.com/index.html (Oprah) Books: https://www.storyfuel.co/contentfuelframework (The Content Fuel Marketing Framework) https://www.jaybaer.com/keynotes/hug-your-haters/ (Hug your haters) https://annhandley.com/everybodywrites/ (Everybody writes) Get in touch with Melanie:...