#35 How to Become a Thought Leader Through Consistent Content Marketing for your SaaS with Tristan Pelligrino
This podcast is sponsored by Balsamiq, makers of Balsamiq Wireframes, everyone's favorite low-fidelity wireframing tool. If you want to say hi to the good people at Balsamiq, visit https://balsamiq.com/go/saas-district/ (https://balsamiq.com/go/saas-district/). On that page, you can also find a promo code (SaaSDistrict) for our audience to try out Balsamiq for 90 days absolutely free. Tristan Pelligrino is the Co-Founder of Motion where he helps tech companies get noticed, engage their prospects, and become thought leaders. Early on in his consulting career, Tristan worked for firms such as Oracle and IBM and learned how challenging it is to articulate the value of technology. While working towards his MBA in Marketing, Tristan launched a video production company that he ended up getting on the Inc. 5000 list before selling his stake to his business partner. Now, Tristan is able to combine his firsthand experience in technology with his marketing expertise in order to help tech companies develop amazing visual content, position themselves as the choice in their industry, and ultimately, show the world their value. Tristan also co-hosts a B2B tech marketing podcast, Tech Qualified, where he interviews industry leaders to uncover what is working in the world of B2B technology marketing. During this interview we cover: 00:00 - Try Out Balsamiq for 90 Days Absolutely free (A Word From the Sponsor) 01:35 - Intro 03:05 - Start with a Podcast or Video Series to Get Better Consistent Results in Your Content Creation Strategy 06:33 - Establishing your Expectations Upfront and Baseline When Determining your Content Marketing ROI 11:05 - Why to set The Audiovisual Channel as Your Main for a Solid Marketing Strategy 13:15 - Should all SaaS Startups Launch a Podcast or Video Series? 15:56 - How to Get the Most Out of Your Podcast Interviews and Guests 20:12 - How to Ensure the Content you Produce Reach, Engages & Converts to the Right Audience, at Scale. 29:27 - Establishing & Finding Credibility & Authority, Voicing the Content & Standing Out for the Audience's Attention 31:01 - A Good Marketing Budget Balance (Organic & Paid) 33:06 - Recommendations for a Content Creation Cadence and Publication Timing 35:02 - Podcasts for B2B to Check Out 36:57 - Outro Mentions: https://www.startupsfortherestofus.com/ (Startups For The Rest Of Us) https://www.indiehackers.com/podcast (Indie Hackers) People: https://www.linkedin.com/in/justinwelsh/ (Justin Welsh) Companies: https://motionagency.io/ (motionagency.io) https://www.socialpilot.co/ (Social Pilot) Get in touch with Tristan: https://www.linkedin.com/in/tristanpelligrino/ (Tristan's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)