#34 How to Find your Economic Moat in a Competitive SaaS market with Jeroen Corthout

Published: Aug. 20, 2020, 9 a.m.

Jeroen is the co-founder and CEO of Salesflare, a fast, powerful and intuitive CRM for B2B SMBs focused on improving prospect relationships and sales. Salesflare has been featured on TechCrunch and Entrepreneur.com, and has been named as one of the top CRMs on both Product Hunt and AppSumo. Prior to Salesflare, Jeroen founded Doctura, a medical personal journal that worked with tech startups and healthcare companies with new ways of doing business by fusing modern technology. He worked as a PM and account manager for some of the leading health and life science companies in Europe, US and China. Some of his work and expertise were focused on multichannel promotion, diverse multichannel campaigns, mobile sales apps, multichannel mix assessments, strategic consulting projects, mobile strategy workshops to digital benchmarks, competitive analysis, innovation workshops and many more. During this interview we cover: 00:00 - Intro 01:20 - Building a Sales Platform For Salesforce  07:30 - The Need For a New CRM Over the Other 600+ Options 09:40 - Why You Should Start Using a CRM 11:55 - What Analytics Data is Most Useful for Your SaaS Sales/Marketing Team 14:46 - Getting The First 100 Customers  17:45 - How to Effectively Take Advantage of Launching With ProductHunt & Appsumo 19:46 - Salesflare User Acquisition, Content Marketing Strategy & What hasn’t Worked 25:40 - The Founder Coffee Podcast  27:10 - Habits Over Goals For Self Improvement & Business Growth 30:26 - $1MM in External Funding & Next Milestones For Salesflare  32:49 - Outro Get 25% off For 3 Months for Your New B2B CRM Salesflare with the Code: SaaSDistrict Less Work, More Sales Mentions: https://blog.salesflare.com/startup-first-100-customers (6 foolproof ways to get your startup its first 100 customers) Terms: https://www.salesforce.com/crm/what-is-crm/ (CRM) https://blog.hubspot.com/sales/sales-cycle (Sales Cycle) Companies: https://www.producthunt.com/ (ProductHunt) https://appsumo.com/ (Appsumo) https://www.salesforce.com/ (Salesforce) https://try.airtable.com/creativeteams?utm_source=google&utm_medium=cpc&utm_campaign=airtable_deskdisc_topothercountries&utm_term=airtable&utm_content=420425245164&utm_extra2=&utm_extra4=g&campaignid=9469372517&adgroupid=97693648793&feeditemid=&targetid=kwd-98523555182&loc_physical_ms=1010079&matchtype=e&network=g&device=c&devicemodel=&gclid=CjwKCAjwm_P5BRAhEiwAwRzSOztgP0IRtlqDg1SykyKjHjr8A5W6VFMrEPFGOAQ4rZhqTyZmkS2b1hoCHl0QAvD_BwE&creative=420425245164&keyword=airtable&placement=&target=&adposition=&r=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbQ%3D%3D (Airtable) https://www.notion.so/ (Notion) https://trello.com/ (Trello) Get in touch with Jeroen: https://www.linkedin.com/in/jeroencorthout/?originalSubdomain=be (Jeroen’s Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook): https://www.linkedin.com/company/horizen-capital (LinkedIn): https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube) More about Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions)