BROADCASTS.com

Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. During this interview we cover: 00:00 - Intro 00:58: - Stepping down as Moz CEO, was the right decision? 03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague 10:00 - Why Raising Capital VS Bootstrapping 13:16  - Get Richer, die Trying & the Genetic Lottery  17:50 - An Unusual Time to Launch & Was it the Right Decision? 21:02 - Where to Focus your Marketing Efforts & Rand Best Practices 33:58  - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections  39:08 - How to Leverage SEO in 2020  46:10 - What’s Rand a Lifer Of? 47:20  - A Question For Rand Fishkin from Eric Vardon 49:04 Outro Mentions: https://sparktoro.com/blog/where-should-you-start-marketing-a-new-business-or-product/ (Where you Should Start Marketing) Terms: People: https://www.linkedin.com/in/caseyhen/ (Casey Henry) https://www.linkedin.com/in/melaniedeziel/ (Melanie Deziel) https://www.youtube.com/watch?v=wvtiKozNgZI&t=26s (Eric Vardon) Books: https://sparktoro.com/book (Lost and Founder) https://www.storyfuel.co/contentfuelframework (The Content Fuel Framework ) Companies: https://moz.com (Moz)  https://morphio.ai/about-morphio/ (Morphio.io) https://sparktoro.com (SparkToro) Get in touch with Rand: https://www.linkedin.com/in/randfishkin/ (Rand’s Linkedin) https://twitter.com/randfish?lang=es (Rand’s Twitter) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) Instagram: @Horizen.Capital https://www.youtube.com/channel/UCYvpqdVVSlSMunWiEwlMjzw (YouTube): Akeel Jabber - SaaS District More about Akeel: https://twitter.com/AkeelJabber (Akeel's Twitter) https://linkedin.com/in/akeel-jabbar (Akeel's LinkedIn) https://horizencapital.com/saas-podcast (More Podcast Sessions )