If you’re an advisor getting lots of panicky phone calls or text messages, what should the approach to this quasi-gladiatorial contest between bulls and bears be? This podcast (6:22) suggests that Rudyard Kipling’s classic poem “If” provides the best advisor job-description at a time like this: “If you can keep your head when all about you are losing theirs and blaming it on you...” Indeed, a key benefit of employing a financial advisor is to place an intermediary between the assets we want to protect and increase – and our itchy fingers reaching for the trade button. Learn more about your ad choices. Visit megaphone.fm/adchoices