A best-advisor algorithm can only rank abstractions; it cannot rank real people because it can differentiate between qualitative factors like empathy or judgment. This podcast (4:41) argues best-advisor rankings are just business, and not in its best sense. Marketing often carries a negative connotation, but it’s really a neutral method that can be used positively or cynically. Every advisor should define and highlight the value of the service they offer. Learn more about your ad choices. Visit megaphone.fm/adchoices