Purpose-Driven Business: Interview with Roy Spence
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Don\\u2019t Mess With Texas! You\\u2019ve seen the bumper sticker on countless pickup trucks, but did you know it began as an anti-littering campaign? Meet Roy Spence, an extraordinary marketing genius and the leading advocate for purpose-driven business. You\\u2019ll laugh, you\\u2019ll cry, you\\u2019ll learn why businesses that have a purpose beyond making money will make more money. And you\\u2019ll probably want to buy his hot sauce. Don\\u2019t do mild!
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