Purpose-Driven Business: Interview with Roy Spence
Don\u2019t Mess With Texas! You\u2019ve seen the bumper sticker on countless pickup trucks, but did you know it began as an anti-littering campaign? Meet Roy Spence, an extraordinary marketing genius and the leading advocate for purpose-driven business. You\u2019ll laugh, you\u2019ll cry, you\u2019ll learn why businesses that have a purpose beyond making money will make more money. And you\u2019ll probably want to buy his hot sauce. Don\u2019t do mild!