B2B Rising: The Revolution in Marketing; Why Buyer Predictability is the New Ga
b'From B2B Rising: The Revolution in Marketing as Lori speaks with Mark Sanborn, CSP, CPAE, president of Sanborn and Associates and the author of the bestselling book The Fred Factor: How Passion In Your Work and Life Can Turn the Ordinary Into the Extraordinary. Mark and Lori are also joined by BMA Colorado President Matt Dirks. We also discuss Why Buyer Predictability is the New Game Changer from DemandCon 2013 with buyer persona expert Tony Zambito.'