Think like a Brand #3 - Embrace Tension and Create Contradictions
b"In this third special mid-week mini-episode,\\xa0Ian Truscott\\xa0continues diving into the book \\u201cThink Like a Brand, Not a Bank\\u201d with its co-author Liz High. In this episode, they share the second principle discussed in the book: Embrace Tension and Create Contradictions.\\xa0\\nLiz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.\\nIn this episode, they continue the counter-intuitive thinking conversation from the last episode, encouraging marketers to embrace the tension, learn from other industries with examples from Liz's experience and clients and dare to be different.\\nEnjoy!\\nYou can subscribe to this podcast on\\xa0Apple,\\xa0Spotify,\\xa0Amazon\\xa0and all\\xa0good podcasting platforms.\\nAll the links:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nLiz High on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nLiz High\\u2019s book \\u2013 on the web:\\xa0Think Like a Brand Not a Bank\\xa0and on Twitter:\\xa0@Brand_B4_Bank\\n\\n\\nYou can also buy it\\xa0on Amazon\\n\\n\\nAnd you can find Rockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"