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b"This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup.\\xa0\\nWhen he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.\\nJason is also the author of\\xa0three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel\\u2019s Guide to Email Marketing and also founded SocialMediaExplorer.com, once recognised as the top marketing blog in the world according to AdAge\\u2019s Power 150.\\nIn this interview, we learn about Jason's career, influencer marketing in B2C and B2B, the Marketing Podcast Network and a lot about Bourbon.\\xa0\\nEnjoy!\\nThe people\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\xa0\\n\\nJason Falls on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\n\\nMentioned in this week's episode\\n\\n\\nWinfluence - Reframing Influencer Marketing to Ignite Your Brand by Jason Falls\\n\\nThe Cornett marketing agency and their cool team page\\n\\nThe Tagger Influencer Marketing platform\\n\\n\\nMusic\\n\\nStienski & Mass Media - We'll be right back on YouTube\\n\\n\\nI've Got a Feeling by The Beatles\\xa0on Spotify\\n\\n\\n\\nRockstar CMO\\n\\n\\nShow notes:\\xa0Previous episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\n\\nSubscribe -\\xa0We are available on all your favorite platforms, including\\xa0Appleand\\xa0Spotify\\xa0\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"