The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode
b"This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond.\\nThis week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding member of Drew Neisser's CMO Huddles, which we discussed on the podcast with Drew two weeks ago.\\xa0\\xa0\\nMelissa has a fabulous 30-year marketing career in the tech sector, applying her expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Before Litmus, Melissa was the CMO at SugarCRM and e-commerce innovator ChannelAdvisor (ECOM) and has held senior roles with companies like Avalara, CA Technologies, Digitalsmiths (TiVo), Bluefire Security Technologies, and Guardent (VeriSign).\\nFinally, we wind down for the weekend with\\xa0Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar where planning is the topic over a cocktail and we raise a glass to 300 episodes of This Old Marketing, his podcast with Joe Pulizzi.\\xa0\\nEnjoy!\\n\\nThe people\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nMelissa Sargeant on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter and LinkedIn\\n\\n\\nMentioned in this week\\u2019s episode:\\n\\nGartner's Top 10 Predictions for 2022 and Beyond\\n\\n\\nLitmus email marketing made better\\n\\nDrew Neisser's CMO Huddles\\n\\n\\nRobert's The Content Advisory Blog\\n\\n\\n\\nThis Old Marketing podcast\\n\\nRockstar CMO:\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nWe are available on all your favorite platforms including Apple and Spotify\\xa0\\n\\nMusic:\\n\\n\\xa0Piano Music is by Johnny Easton, shared under a creative commons license\\n\\nVirtual Insanity by Jamiroquai on Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"