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b"This week in the Rockstar CMO Marketing Studio,\\xa0Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's important and how to approach analysts and industry influencers.\\nIan Truscott\\xa0goes backstage with Don Richmond, who is the Chief Marketing Officer of IngredientX, the film and software development studio specializing in blockchain, DeFi (Decentralised finance) and NFT technologies. And, as you will hear, Don the co-creator of Film.io, the world\\u2019s most powerful decentralized filmmaking ecosystem that places Hollywood decision-making onto the blockchain and into the hands of creators and fans.\\nDon has had a splendid creative agency marketing career, with over twenty years of experience working with such notables as HBO, DIRECTV, ESPN, Barnes & Noble and Showtime. Including the launch and management of the DIRECTV Sports platform, working with sports legends like Kobe Bryant and Peyton Manning.\\nFinally, we wind down the week in the Rockstar virtual bar to join\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory, this week, Robert suggests we do a skills audit and the importance of figuring out our strengths and weaknesses.\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nEnjoy!\\n---\\nYou can subscribe to this podcast on\\xa0Apple,\\xa0Spotify,\\xa0Amazon\\xa0and all\\xa0good podcasting platforms\\xa0\\u2013 or visit\\xa0https://rockstarcmo.com\\n---\\nThe Links (if you can't see them - stop by rockstarcmo.com)\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nDon Richmond on\\xa0LinkedIn\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nLiz High's 5 Principles from Think Like a Brand not a Bank - on this podcast\\n\\n\\nRockstar CMO indpendent sponsored thought leadership - The Long Plays\\n\\n\\nIngredientX on the web\\n\\n\\nFlim.io on the web and on Twitter\\n\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nCount on Me by Bruno Mars on\\xa0Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"