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b"Something a bit different this week as Jeff is away, Ian Truscott has an extended conversation with The Content Advisory\\u2019s Chief Problem Solver and Lead Analyst, Cathy McKnight, who\\u2019s been a regular on the show and with TCA\\u2019s Chief Trouble Maker, Robert Rose in the bar, we have ourselves a TCA takeover!\\nCathy helps organizations transform how they approach content operations and technology to enable their business strategy and improve performance. She has 20-plus years of global experience and expertise in content strategy, content operations, customer experience, and related technologies. Cathy has led strategic business transformation initiatives and has helped dozens of companies realize their content and marketing/communication objectives by focusing on bridging leadership, content, business process, and technology strategies into practical roadmaps.\\nIan and Cathy discuss the new acronym on the content management block (DXC - Digital Experience Composition), a conversation has them riding their content management hobby horses down a bunch of rabbit holes as they explore the acronyms that plague this industry, plus composable martech, MACH, headless and do these technical trends matter to the buyer?\\nKeeping the content party going, we continue with The Content Advisory as Ian rounds off the week with a cocktail and a marketing thought with the TCA\\u2019s Chief Trouble Maker, Robert Rose.\\xa0\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nCathy McKnight on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0LinkedIn\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nCathy's previous appearance on episode 138\\n\\n\\nRobert and Cathy's firm The Content Advisory\\n\\n\\nCathy\\u2019s podcast:\\xa0Uncharted Journeys\\n\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\n\\nThe Old Marketing podcast with Joe Pulizzi and Robert Rose\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"