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b"This week our host Ian Truscott and\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.\\nIan chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he is considered a thought leader in designing and implementing demand marketing processes, technologies, and teams.\\nIan then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru,\\xa0Robert Rose, the Chief Trouble Maker at\\xa0the Content Advisory. Over a cocktail, Robert shares what we can learn from the pope in the pool story from screenwriting.\\nEnjoy!\\xa0\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\xa0\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nKerry Cunningham on LinkedIn and Twitter \\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\n\\nThe mentions:\\n\\n\\nThe Greatest Sales Deck I\\u2019ve Ever Seen - Andy Raskin\\n\\nMatthew Woodget - GoNarrative\\n\\n\\nThe 6Sense website \\n\\n\\n\\nA Deep Dive into the Dark Funnel by Kerry Cunningham\\n\\nKerry Cunningham's work at Forrester | SiriusDecisions \\n\\n\\n\\nThe Pope In The Pool Story - Robert writing on Medium\\n\\nRobert's\\xa0The Content Advisory Blog\\n\\n\\nRobert's podcast with Joe Pulizzi -\\xa0This Old Marketing\\xa0\\n\\nRobert's new series on YouTube with the Content Marketing Institute\\n\\n\\n\\xa0\\nThe music:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media - We'll be right back\\xa0on YouTube\\n\\n\\nTell Me Something Good by Rufus and Chakka Khan -\\xa0on Spotify\\n\\n\\n\\nPrevious episodes, show notes and transcripts are on\\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\\xa0Apple\\xa0and\\xa0Spotify.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"