The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode
b"Inspired by a Forrester webinar - Predictions 2023: B2B Marketing - this week in the Marketing Studio, our host\\xa0Ian Truscott\\xa0chats with\\xa0Jeff Clark,\\xa0our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they discuss one of the predictions about spending less on technology.\\nIan then goes backstage with a previous guest and his former boss\\xa0Grant Johnson, the CMO of\\xa0Emburse. Grant is a serial CMO who has held the top marketing job in several B2B companies, including Kofax, Pegasystems, SDL and Cylance. In this conversation, they pull an article from his new project,\\xa0CMO Mentor, and Grant shares his 12 pitfalls for CMOs. You can learn more about Grant from when he first appeared on the show in\\xa0episode 32.\\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who shares a thought about where content lives in our organizations.\\nEnjoy!\\n\\u2014\\nThe Links:\\n(If the website or podcast app syndicating this content doesn't display the links - please visit: https://rockstarcmo.com, or find us at Spotify, Apple, and all good podcasting players that do and follow us there!)\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nGrant Johnson on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\n\\nPredictions 2023: B2B Marketing by Forrester\\n\\nGrant Johnson's new project: CMO Mentor\\n\\n\\nExperience Advisors Mastodon\\xa0\\n\\nThe Content Advisory Blog\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nDon't Stop by Fleetwood Mac on\\xa0Spotify\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\n\\n\\u2014\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"