The Super Bowl, Personalization, B2B Music and a Cocktail Episode
b'It\'s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia\'s annual B2B Marketing Trends report that he authors. The show enters the 4th quarter with cocktail receiver Robert Rose in the Rockstar CMO virtual bar, as he talks about calling a timeout on some of our marketing activities.That\'s enough of our terrible American football references, enjoy!Links\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nPete Morgan on LinkedIn and Twitter\\n\\nPete Dafeet / Lost My Dog Records on YouTube and Spotify\\n\\n\\nMetia B2B Marketing Trends for 2021\\xa0 (registration required)\\n\\nRobert Rose at \\xa0The Content Advisory, on Twitter and LinkedIn\\xa0\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nThe Rockstar CMO FM previous episodes and show notes\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through\\xa0 Apple Podcasts,\\xa0 Spotify, and many others.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'