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b"This week we are back in the Marketing Studio with\\xa0Jeff Clark,\\xa0our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of product-based campaigns in B2B, how we should pivot to being customer focused and the implications on organization, goals and budget in doing that.\\nIan then goes backstage with\\xa0Leslie Semegran, CMO of the Veterneriary Emergency Group. Leslie joined VEG in 2019 after working in B2C and B2B Marketing for Care.com, Ladders and TheStreet.com. Leslie loves building the VEG brand, driving growth and telling the VEGgies' stories. Leslie is from outside Philly, studied business and finance at the University of Michigan (go blue!) and joined us from her offices in New York. Ian and Leslie discuss her fabulous career, the perils of freelancing, and she shares a nomination for our portal to marketing hell, the Rockstar CMO Swimming Pool, that we think we can all agree with.\\nFinally, Ian winds down the week in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory\\xa0and over a cocktail, they celebrate 150 episodes and delve into where we are with the maturity of Web 3.\\n\\nEnjoy!\\n\\u2014\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nLeslie Semegran on LinkedIn\\n\\n\\nRobert Rose on\\xa0LinkedIn\\xa0and at\\xa0The Content Advisory\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nThe Veterneriary Emergency Group\\n\\n\\nRobert\\u2019s\\xa0column for The Content Marketing Institute\\n\\n\\nRobert\\u2019s Podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nLose Yourself by Eminem on\\xa0Spotify\\n\\n\\n\\u2014\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"