The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode
b"This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large organizations can adopt a startup mentality to drive that growth.\\xa0\\nFinally, we retire to the Rockstar CMO virtual bar, with Chief Troublemaker at The Content Advisory, Robert Rose, discusses the challenge of setting corporate goals.\\xa0\\nThe people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nEric Fulwiler on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this week\\u2019s episode:\\n\\n\\n1000 true fans by Kevin Kelly\\xa0\\n\\nThe What's MOPs Got to Do With It? Podcast\\n\\n\\nThe Tilt content creator community\\xa0\\n\\nInterview with Eric Fulwiler on episode 30\\n\\n\\nEric's agency - Rival\\xa0\\n\\nRobert's The Content Advisory Blog\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nMusic:\\n\\n\\xa0Piano Music is by Johnny Easton, shared under a creative commons license\\n\\nBjork - Oh So Quiet - on Spotify\\n\\n\\nSubscribe:\\nWe are available on all your favorite platforms including Apple, Google, Spotify and Amazon.\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"