The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

Published: April 3, 2021, 11 a.m.

b'This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the importance of purpose. Finally, I get transported away from lockdown to the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss pausing to listen with our content marketing and understand what our audience are telling us in what they consume.Hope you enjoy this episode, and, please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nDr. Christine Bailey on LinkedIn and Twitter\\n\\n\\nJeremey Bevan on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\n\\nThe Age of Surveillance Capitalism by Shoshana Zuboff\\n\\n\\nHow can personalization and data privacy co-exist by Mark Schaefer\\n\\nPurpose Rocks Ltd\\n\\nSophia Marketing\\xa0\\n\\nThe Content Advisory\\n\\nRobert Rose at The Content Marketing Institute\\n\\n\\nThe This Old Marketing Podcast \\xa0\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO Advisors\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'