The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
b'This week our host\\xa0Ian Truscott\\xa0shares a thought from his\\xa0Tuesday 2\\xa2 blog about B2B vendors being product-led or sales marketing-led.\\nIan then joins\\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together.\\nWe end the show in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory,\\xa0who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline.\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nIan\\u2019s\\xa0Tuesday 2\\xa2 Blog\\n\\n\\nRobert\\u2019s company:\\xa0The Content Advisory\\n\\n\\nRobert\\u2019s latest book\\xa0on Amazon.com\\n\\n\\nThe Content Advisory Blog\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a Creative Commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nOle Ola by Pitbull on\\xa0YouTube\\n\\n\\n\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nListen on:\\xa0Apple,\\xa0Amazon,\\xa0Spotify\\xa0or wherever you get your podcasts\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'