BROADCASTS.com

b"This week in the Marketing Studio, our host\\xa0Ian Truscott\\xa0and\\xa0Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic of personas in 7 steps and predictably don't cover it in twenty minutes!\\nIan goes backstage with\\xa0Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole Foods, Kelley now specialises in turning brand values into actionable event marketing. Fiercely dedicated and passionate about bringing people together, Kelley strives to make every Clandestine event the experience of a lifetime. Kelley and Ian discuss her career and the opportunity that sports event sponsorship offers.\\nFinally, we wind down the week in the Rockstar CMO virtual bar and get transported away with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory\\xa0for a marketing thought. This week, the topic for the bar is setting and tracking goals in this ever-changing world.\\nPlease\\xa0get in touch\\xa0if you have any thoughts or suggestions on the topics we discuss.\\nEnjoy!\\n\\u2014\\nThe Links\\xa0\\n(if you can\\u2019t see them, please stop by\\xa0https://rockstarcmo.com)\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nKelley Troia on LinkedIn\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nBook mentioned by Jeff: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper\\n\\nClandestine Events on Linkedin, Twitter and the Web\\n\\n\\nRobert's book recommendation: Tools of Titans by Tim Ferris\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s latest project:\\xa0Experience Advisors\\n\\n\\nRobert's podcast - This Old Marketing \\n\\n\\n\\nRockstar CMO:\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nClose to You by Maxi Priest on\\xa0Spotify\\n\\n\\n\\u2014\\nYou can subscribe to this podcast on\\xa0Apple,\\xa0Spotify,\\xa0Amazon\\xa0and all\\xa0good podcasting platforms\\xa0\\u2013 or visit\\xa0https://rockstarcmo.com\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"