The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode
b"We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you\\u2019ll hear, Thomas is a respected SaaS marketing expert, and he\\u2019s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO\\u2019d in 2019.\\xa0 We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood.\\xa0 I hope you enjoy this episode, and please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJulie Ogilvie on LinkedIn and Twitter\\n\\n\\nThomas Peham on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this weeks episode:\\n\\nJulie's website: ChubbyCouple.media\\n\\n\\nHeadless CMS vendor: Storyblok\\n\\n\\nOur previous episode discussing Storyblok funding with Cathy McKnight\\n\\n\\nJoe Pulizzi and Robert Rose: This Old Marketing podcast\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton,shared under a creative commons license.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"