The New Year's Marketing Resolutions, Getting an Education with Matt Bailey and a Word for 2023 over a Cocktail Episode

Published: Jan. 7, 2023, 1:43 p.m.

b"In a packed episode in our first show of 2023, Seth Goldstein, the founder and Principal Creative Director at\\xa0Goldstein Media drops by with a prediction for the new year. We are back in the Marketing Studio with\\xa0Jeff Clark,\\xa0our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who shares with our host Ian Truscott three new year's resolutions for marketers, with advice to give some new year love to our customers.\\nIan then goes backstage with Matt Bailey, the founder of Sitelogic, who teaches digital marketing to the world\\u2019s biggest brands and most prestigious universities. Matt has been doing the Digital Marketing thing since 1996, working at brands, agencies, and starting three companies, including SiteLogic in 2006, originally as a digital marketing services agency, but pivoted to training in 2015.\\xa0Matt is now an in-demand trainer, working with clients that include: Microsoft, HP, Comcast, Target and Nationwide. And his digital marketing curriculum is used at several US universities, including Duke, Purdue and Rutgers, and you can find his courses on LinkedIn Learning, Udemy, Simplilearn, and Udacity. And if that wasn\\u2019t enough he\\u2019s the author of 3 books.\\nIan and Matt discuss his career, the state of marketing education and what he's learned from his podcast; The Endless Coffee Cup.\\nFinally, Ian winds down the year with\\xa0Robert Rose, Chief Trouble Maker at\\xa0The Content Advisory in the Rockstar CMO virtual bar for a cocktail, and he shares his word for 2023.\\nHappy New Year!\\n\\u2014\\nGet in touch\\nYou can find all the links to the guests and what we discussed in the full-length show notes at https://rockstarcmo.com/podcast\\nYou can subscribe to the show on all podcasts platforms, including Apple, Spotify, Google, GoodPods and Amazon, just search for \\u201crockstar cmo\\u201d\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"