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b"This week\\xa0Ian Truscott\\xa0stops by the Marketing Studio to join Rockstar CMO Strategy Advisor and former Forrester Research Director\\xa0Jeff Clark\\xa0as he shares seven steps for conducting a marketing capability gap analysis.\\nIan then goes backstage with Riaz Kanani, the Founder and CEO of Radiate B2B who, as you\\u2019ll hear, has a habit and track record of building and scaling successful businesses, including creating one of the world\\u2019s largest video advertising networks and as DigitalOxygen building data-centric marketing campaigns before being acquired by Silverpop, a leader in B2B marketing automation, which he scaled internationally, positioning it for acquisition by IBM. Riaz has sat on the DMA email marketing council, has appeared on the BBC, was nominated for Entrepreneur of the Year in 2019 and was recognised in the Top 100 Asian Stars in UK Tech, and now he\\u2019s on Rockstar CMO FM!\\nIan and Riaz discuss the challenges of B2B lead generation, the dark funnel, the opportunity for mid-market technology vendors, and his fascination with what we throw into the Rockstar CMO Swimming Pool.\\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory, who, over an unnamed cocktail (CEX in Cleveland?), he wonders if B2B marketing is becoming a bit inadvertently indifferent.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRiaz Kanani on\\xa0LinkedIn\\xa0\\n\\nRobert Rose on\\xa0LinkedIn,\\xa0Twitter\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nRadiate B2B\\n\\n\\nThe Dark Funnel - Riaz's article on the Radiate B2B blog\\n\\nGallup Employee Engagement Survey\\n\\nRobert's article in his Content Marketing Institute column - When Did Your B2B Team Stop Caring\\n\\n\\nRobert\\u2019s\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nMind the Gap by Nabiha \\u2013\\xa0on YouTube\\n\\n\\nAufstehn by Seeed - on YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"