BROADCASTS.com

b"This week\\xa0Ian Truscott\\xa0and regular guest, rockstar strategy advisor\\xa0Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools.\\nIan\\u2019s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and technology, he specializes in helping global brands and award-winning agencies optimize performance and accelerate growth.\\xa0Tim has contributed to AdWeek, Forbes, MarTech and TechCrunch, among others, He is a member of the American Marketing Association, and the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame.\\nFinally, Ian winds down the week in the Rockstar CMO virtual bar with\\xa0Robert Rose, the Chief Trouble Maker at\\xa0The Content Advisory\\xa0for a cocktail and a thought for the week, which this week is about investing in brand awareness.\\nEnjoy!\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nTim Parkin on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\n\\nThe mentions:\\n\\nRockstar CMO Advisors\\n\\nThe revamped\\xa0Rockstar CMO blog\\n\\n\\nTim's website\\n\\n\\nRobert\\u2019s\\xa0The Content Advisory Blog\\n\\n\\nRobert\\u2019s podcast with Joe Pulizzi \\u2013\\xa0This Old Marketing\\n\\n\\n\\nThe music:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media \\u2013 We\\u2019ll be right back\\xa0on YouTube\\n\\n\\nMachine by Imagine Dragons \\u2013\\xa0on Spotify\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"