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b'This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss?\\xa0 This week\\u2019s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I\\u2019ve known Misia for a decade she is my go-to expert on such things. Misia is a successful entrepreneur and was one of the early adopters of gaining insight through social data, helping organizations become data-led \\u2013 since the dawn of these platforms \\u2013 when her researcher instincts were quickly alerted to the value of what we are all sharing. Misia has advised them all, from big corporates to non-profits, and has a career built on studying the trends we see playing out in the media today and today she shares her insight into how to measure content marketing.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, feeling neighborly over a cocktail and we discuss measurement and some new research from the Content Marketing Institute. Hope you enjoy this episode, and, please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nMisia Tramp on LinkedIn, Twitter, and at Metia\\xa0\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this weeks episode:\\n\\nThe marketing orchestration Twitter thread that inspired the chat with Jeff\\n\\nA Content Resonance System case study with Microsoft\\n\\n\\nDavid Allison\'s book on Valuegraphics: We Are All The Same Age Now\\n\\n\\nLatest Content Strategy research by the Content Marketing Institute\\xa0\\n\\nRobert\'s This Old Marketing Podcast\\xa0\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'