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b'This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK\\u2019s only independent new business development platform that helps agencies build their new business pipeline. As you\\u2019ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free content in an age when everything is going behind a registration page or a paywall. And while Robert Rose takes a break this week from the Rockstar CMO bar, we dip into the archives and enjoy a cocktail that celebrates American independence and how we should take the time for big content ideas. We hope you enjoy this episode; here are all the links:The people:\\n\\nKeith Smith on LinkedIn or Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nHost: Ian Truscott on LinkedIn and Twitter\\xa0\\n\\nMentioned in this weeks episode:\\n\\nRockstar CMO Episode 6 - Interview with Keith Smith\\xa0\\n\\n\\nKeith Smith chats to Ted Rubin on The Fuel Podcast\\n\\n\\nThe Advertist\\n\\nThe Fuel Podcast\\n\\nThe latest insight from Robert Rose on The Content Advisory blog\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'