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b"This week,\\xa0 in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with\\xa0 Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week's interview, we stick with the Forrester alumni as\\xa0 Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard\\u2019s Search and how marketing today has become so dependent on data.\\xa0 \\xa0Julie's career in marketing has spanned three decades and innumerable business trends and transformations. She\\u2019s an unapologetic generalist, having worked in communications, brand, events, content, and digital marketing roles in both b2b and consumer businesses. She was a part of the marketing team that launched the wildly popular Iomega Zip Drive in the mid-90s, spent eight years as the VP of corporate marketing for e-learning leader SkillSoft, before finishing her career at Forrester Research. Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the challenge of implementing change. Hope you enjoy this episode, and, please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJeff Clark on LinkedIn and Twitter\\n\\n\\nJulie Ogilvie on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter and LinkedIn\\xa0\\n\\nMentioned in this weeks episode:\\n\\nJulie's article: Marketing Metrics: The Drunkard\\u2019s Search\\n\\n\\n\\nThe Tyranny of Metrics by Jerry Z. Muller\\n\\nJulie's website: Chubby Couple Media\\n\\n\\nAndy Raskin: The Greatest Sales Deck I've Ever Seen\\n\\n\\nThe Content Advisory\\n\\nRobert Rose at The Content Marketing Institute\\n\\n\\nThe #FridayConcoction\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\n--\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"