The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
b"You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves.\\xa0 My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. She leverages her experience and industry perspective to take them to the next level.Christina\\u2019s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, grow revenue, and improve overall company performance. And we discuss her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, which is due out shortly.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, thinking about how we create content at scale. I hope you enjoy this episode, and please visit these links:The people:\\n\\nIan Truscott on LinkedIn and Twitter\\xa0\\n\\nJulie Ogilvie on LinkedIn and Twitter\\n\\n\\nChristina Del Villar on LinkedIn and Twitter\\n\\n\\nRobert Rose on Twitter,\\xa0 LinkedIn, and The Content Advisory\\xa0\\n\\nMentioned in this weeks episode:\\n\\nJulie's website: ChubbyCouple.media\\n\\n\\nChristina's book: Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\xa0\\n\\n\\nRockstar CMO on the web, Twitter, and LinkedIn\\n\\n\\nPrevious episodes and all show notes: Rockstar CMO FM\\n\\n\\nRockstar CMO Advisors\\n\\nThe wonderful Piano Music is by Johnny Easton shared under a creative commons license.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"