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b"This week in the Marketing Studio Rockstar CMO Strategy Advisor and former Forrester Research Director\\xa0Jeff Clark\\xa0shares his 5 F'in' Marketing Operations fundamentals, sharing with host\\xa0Ian Truscott the five foundational functions of a marketing operations team.\\nMatt Bailey, the founder of\\xa0Sitelogic returns. After over a decade in digital marketing, Matt founded Sitelogic in 2006, initially as a digital marketing services agency, but pivoted to training in 2015 and now teaches digital marketing to the world\\u2019s biggest brands, including Microsoft, HP, Comcast, Target and Nationwide and his work is used at several US universities, including Duke, Purdue and Rutgers, he\\u2019s the author of 3 books and as you\\u2019ll hear hosts his own podcast Endless Coffee Cup.\\nMatt and Ian catch up to discuss marketing skills, training, hiring, and creating goals and reports.\\nFinally, Ian grabs a cocktail in the Rockstar CMO virtual bar with\\xa0Robert Rose, Chief Troublemaker at\\xa0The Content Advisory, who addresses the popular refrain that artificial content creators are taking our jobs.\\nEnjoy!\\nThe Links\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nMatt Bailey on\\xa0LinkedIn,\\xa0Twitter\\xa0and at\\xa0SiteLogic\\n\\n\\nRobert Rose on\\xa0LinkedIn,\\xa0Twitter\\xa0and\\xa0his website\\n\\n\\nAs mentioned in this week\\u2019s episode:\\n\\nMatt Bailey on episode 148\\n\\n\\nMatt Bailey\\u2019s\\xa0Endless Coffee Cup Podcast\\n\\n\\nRobert\\u2019s\\xa0Experience Advisors\\xa0Community\\n\\nRobert\\u2019s Newsletter\\xa0on LinkedIn\\n\\n\\nRobert\\u2019s podcast with Joe Pulizzi\\xa0This Old Marketing\\n\\n\\nMore from Robert on the topic in\\xa0the Content Marketing Institute blog\\n\\n\\nRockstar CMO:\\n\\nThe Beat Newsletter\\n\\nRockstar CMO on\\xa0the web,\\xa0Twitter, and\\xa0LinkedIn\\n\\n\\nPrevious episodes and all show notes:\\xa0Rockstar CMO FM\\n\\n\\nTrack List:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nWe\\u2019ll be right back by Stienski & Mass Media \\u2013\\xa0on YouTube\\n\\n\\nJigsaw Falling into Place by Radiohead - on YouTube\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"