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b'This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse\\xa0as we dip into another classic, "The Pyramid Principle\\u201d by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy.\\nIan\'s guest this week is Chris Smith. Chris is the co-founder of Curaytor, a US real estate marketing solution that helps listing agents attract more listings and the author of The Conversion Code, a fabulous book that is taught at colleges like Johns Hopkins University, the second edition of which is out shortly. Unlike some theoretical marketers, Chris has drunk his own champagne and used the blueprint he shares in his book to quickly grow his own company to eight figures in annual recurring revenue without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications, and he has been a guest lecturer at NYU.\\xa0In an enjoyable interview, they discuss the practical tips in the book, and Chris has an excellent nomination for the Rockstar CMO Swimming Pool, our portal to marketing hell.\\nFinally, Ian winds down the week with his content marketing guru,\\xa0Robert Rose, the Chief Trouble Maker at\\xa0The Content Advisory who transports the Rockstar CMO virtual bar to a fabulous location for a cocktail to discuss the challenge of managing up.\\nEnjoy!\\xa0\\n\\nThe people:\\n\\nIan Truscott on\\xa0LinkedIn\\xa0and\\xa0Twitter\\xa0\\n\\nJeff Clark on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nChris Smith on\\xa0LinkedIn\\xa0and\\xa0Twitter\\n\\n\\nRobert Rose on\\xa0Twitter\\xa0and\\xa0LinkedIn\\n\\n\\nThe mentions:\\n\\nRockstar CMO Advisors\\n\\nThe story of the big fish from an Avis ad \\n\\n\\nThe Pyramid Principle (a summary article on LinkedIn)\\n\\nThe Conversion Code\\n\\nRobert\'s\\xa0The Content Advisory Blog\\n\\n\\nRobert\'s podcast with Joe Pulizzi -\\xa0This Old Marketing\\xa0\\n\\nRobert\'s new series on YouTube with the Content Marketing Institute\\n\\n\\n\\xa0The music:\\n\\n\\nPiano Music is by Johnny Easton, shared under a creative commons license\\n\\nStienski & Mass Media - We\'ll be right back\\xa0on YouTube\\n\\n\\nWalk like an Egyptian - The Bangles -\\xa0on Spotify\\n\\n\\n\\nThis episode was supported by Storyblok and their new report - The State of Content Management Report.\\xa0\\nPrevious episodes, show notes and transcripts are on\\xa0Rockstar CMO FM and the podcast is available on all your favorite platforms, including\\xa0Apple\\xa0and\\xa0Spotify.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'